10&Co

10&Co

Pregnancy & postpartum
specific skincare.
We make you the priority.

For mamas, first.

Pregnancy & postpartum
specific skincare.
We make you the priority.

For mamas, first.


Welcome to women’s health and
beauty through the lens of
modern motherhood.

Shop Now

Your skin, reborn.

How skin feels during pregnancy is specific.

Hormonal, itching, stretching, dry, swollen, irritated. Suffering from acne, inflammation, pigmentation...

That's why we created products specifically for you, mama.

From first trimester morning sickness, post-pregnancy acne, and intensely dry and cracked nipples, we’ve created products specifically for you. Because your skin deserves specific care during pregnancy and after.

Most Loved By Mamas

Motherlover,
Rejuvenating Body Oil
Created to soothe irritation and lighten scarring and pigmentation, our pre and postnatal body oil is love in...
$44.00
Motherlover,
Rejuvenating Body Oil
Created to soothe irritation and lighten scarring and pigmentation, our pre and postnatal body oil is love in a bottle for your body. Infused with pregnancy and postpartum specific essential vitamins within 100% botanical seed oils, including the plant collagen rich, camellia, Motherlover Body...
$44.00
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Soothe Operator,
Nipple Balm
Nipple balm you can leave on while feeding? This 100% natural, vegan, unfragranced avocado-rich balm is what you’ve...
$42.00
Soothe Operator,
Nipple Balm
Nipple balm you can leave on while feeding? This 100% natural, vegan, unfragranced avocado-rich balm is what you’ve been looking for. A 100% natural, vegan, fragrance free nipple balm that doesn’t have to be removed before feeding. Say what? For all...
$42.00
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Calm it Baby,
Soothing Oil
Crafted with pregnancy hormones and nausea in mind, this soothing oil is ideal to soothe skin, tension and...
$26.00
Calm it Baby,
Soothing Oil
Crafted with pregnancy hormones and nausea in mind, this soothing oil is ideal to soothe skin, tension and your senses. Dry, sensitive, irritated, nauseous? Sometimes we need just need a little soothing, mama. The Details We get it. The first and second...
$26.00
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The 4am Set,
Recovery Mud Mask
The perfect postpartum mask for skin recovery when you've seen 4am too many times.   The Details With Dead...
$48.00
The 4am Set,
Recovery Mud Mask
The perfect postpartum mask for skin recovery when you've seen 4am too many times.   The Details With Dead Sea Mineral Mud, Australian Green Clay and 100% botanical hydrating oils, our recovery mud mask is packed with minerals to help improve skin...
$48.00
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I’ve developed pregnancy eczema and Calm it, Baby has been a life saver! I would highly recommend this product to anyone who is pregnant as I haven’t even developed any stretch marks on my body because I’ve been using the products twice daily!

Treshila P - Melbourne, Australia

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I have slathered Motherlover on from the moment I found out I was pregnant and my skin is the softest it’s ever been. It is by far and away the BEST oil I’ve used.

Leah S - Sydney, Australia

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I've been using the Motherlover and nipple balm (Soothe Operator) on my ever-growing nipples and it has been super soothing! I have been tempted on several occasions to buy another pack so I can have some ready in the car with me at all times. It feels so luxurious and I just feel like it's a good way to bond with baby!

Chandni K - Queensland, Australia

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I'm totally obsessed.

Bobby C - Melbourne, Australia

"Now, my skin stays soft all day no matter how long I'm out in the cold."

"My skin was left feeling (fittingly) baby soft. I even walked around my apartment rubbing my left continuously, marveling in their softness and boasting to my boyfriend about the results."

"There are many things to consider, but no matter what the next 40 weeks have in store for you, these products will leave your skin soft and hydrated, giving it (and you) the level of pampering it deserves... The oil's vitamin C promotes collagen production."

"Whether you know a mom who needs a pick-me-up after a long might of feedings or a night out with the girls, this Recovery Mud Mask (The 4am Set) is a great gift for a gal on your list who needs a little bit of solo time."

Uncommon Stories

Our Journal. Your Stories.
The Mama Files: Rebecca Burrow On Pregnancy Fashion + Motherhood Wisdom
The Mama Files: Rebecca Burrow On Pregnancy Fashion + Motherhood Wisdom

The Mama Files: Rebecca Burrow On Pregnancy Fashion + Motherhood Wisdom

Meet our next mama, Rebecca Burrow. If her beach-based lifestyle in Margaret River isn't enough to inspire you, she's also the...
Read More
3 Ways to Support Your Mental + Emotional Wellbeing During Pregnancy
3 Ways to Support Your Mental + Emotional Wellbeing During Pregnancy

3 Ways to Support Your Mental + Emotional Wellbeing During Pregnancy

Our mental and emotional wellbeing is just as important our physical health. While we're all at home, separated from many of...
Read More
The Mama Files: Sam Aitken on Workouts, Rituals + Cravings During Pregnancy
The Mama Files: Sam Aitken on Workouts, Rituals + Cravings During Pregnancy

The Mama Files: Sam Aitken on Workouts, Rituals + Cravings During Pregnancy

To kick off our new Q&A series, 10&Co checked in with northern NSW mama, Sam Aitken. You may know her as...
Read More

View Our Kits

The Trimester Trio Kit

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The Duo Kit

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